Career opportunities at dynamic growth-oriented consumer brands

Senior Community Growth Manager, B2C

Social Nature

Social Nature

Sales & Business Development
United States
Posted on Saturday, May 11, 2024

Job Details

Role: Senior Community Growth Manager, B2C

Department: Client Success & Operations

Job Location: USA (Remote)

Role Type: Full-time, Permanent

Hours: Monday - Friday, 9AM-5PM (flexible working hours)

Pay: $70,000 - $90,000 USD

As a company that values inclusion, and diversity, Social Nature seeks individuals of all backgrounds and experiences to apply to this position. We encourage anybody who is interested in this position to please apply!

Who We Are

At Social Nature, we know that what we consume has an impact - on our health and the planet.

We’re driving impact by changing what’s in people's grocery baskets and have built a best-in-class digital product sampling platform that helps people try something that’s better for them and the planet, on their next shopping trip.

Already our community has grown to over 1 Million users and we have worked with over 500 natural food and health brands across North America. We’re not stopping until every consumer brand in the world is launching their healthy and sustainable products on Social Nature so that more people can #trynatural.

We’re currently a team of 30 changemakers with an entrepreneurial culture that values making it happen, championing the customer, winning together, keeping it real, focusing on impact and owning our craft.

We are proud to be a Certified B Corp which is a type of company that is committed to using business as a force for good!

We were also recently recognized as one of the Best Places to Work in British Columbia and as one of Canada's Top Growing Companies.

About the Role

Social Nature is looking for a creative, analytical and ambitious Senior Community Growth Manager to scale our B2C brand and audience from 1M to 3M users over the next 3 years.

This is a senior individual contributor role where you will be flexing both your strategic and execution muscles. The Senior Community Growth Manager will lead the execution of our B2C digital marketing strategy and drive consumer user acquisition, retention, and platform audience value.

To date, our community of 1M+ users has grown mostly through organic channels (user referrals, SEO from reviews, social sharing). To accelerate our growth, we need to test and scale new channels like paid, influencer and affiliate channels. We also want to enhance our user referral program with gamification and further SEO optimize our platform.

Since all of our product offers are redeemable at grocery stores, one of your challenges will be acquiring geo-targeted users that align with the distribution of our CPG brand customers and then ensure those users get as many product offers as possible to maximize our LTV.

If you have experience with driving targeted user acquisition and growing LTV for large online B2C communities, then we want to hear from you!


  • Execute a comprehensive strategy to grow Social Nature’s B2C audience in targeted geographic regions and around key retailers like Whole Foods and Sprouts in the USA
  • Test and scale additional growth marketing tactics, as we invest in new channels to drive growth
  • Collaborate with the campaign operations and product team to optimize user funnels, conversion rates, and user experience.
  • Measure, analyze, learn, and iterate on campaign tactics, using data to assess success metrics, goal attainment, ROI, and areas for improvement
  • Execute plans for our social media platforms: Instagram, TikTok, Facebook and Pinterest
  • Develop a strong reporting discipline to ensure we are tracking the most important KPIs
  • Use data-driven insights to inform our strategy and continuously improve our community experience
  • Develop integrated campaigns, spearhead brief writing, review and sign-off on all creative assets used in B2C marketing campaigns
  • Collaborate with paid ad agencies and growth partners to manage budgets, measure performance, and optimize new user acquisition results

Skills & Experience

  • 5+ years experience in B2C audience growth and retention using digital marketing channels
  • Post secondary education in Marketing, Business, Communications, or a related field is preferred
  • Been accountable to and successful in owning the B2C audience growth for a fast growing online community, e-commerce website or double sided-marketplace
  • Deep understanding of digital marketing channels, including paid, affiliate, influencer, SEO, SEM, social media, email marketing and content marketing
  • Creative problem-solving skills and a solutions-focused mindset
  • Strong analytical skills to determine campaign success and market performance
  • Able to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
  • Experience using data and metrics to measure impact and pivot accordingly
  • Strong attention to detail and organizational skills with excellent communication, presentation, and interpersonal skills
  • Bonus points if have experience in the CPG industry

What We Offer

  • Time to take care of yourself — 30 PTO days per year including 15 days annual vacation, 3 Personal Days, and 12 designated company holidays throughout the year. In addition, all of our team members enjoy a flex week at the end of the year to recharge.
  • Health & Wellness benefits — You’ll get a monthly stipend to put towards a health plan of your choice giving you maximum flexibility, plus a $1200 annual wellness spending account for anything else, $1200 per week paid parental leave top-up for up to 8 weeks, and a one-time $500 home office improvement stipend.
  • Stock Option Benefit — The opportunity to become part-owners of our early-stage company and benefit from our hyper-growth. Let’s build a great company together!
  • Team events — We believe that a team that takes time to play together stays together. We regularly host virtual and in-person team events throughout the year for connection and collaboration.
  • Make a difference with your work — Align your work with your values and contribute to building a more sustainable future! Join us in our mission to help more people make the switch to healthy and sustainable products.
  • Get to know us — follow us on Linkedin, Facebook, Instagram and check out our company Medium account.

Social Nature is an equal opportunity employer and stands for fair representation - we believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, indigenous people, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage the inclusion of people with these identities or other marginalized communities because we believe that without you, we are all less.